José Manuel Lucio, new EMEA Sales Director of AR Racking
![image](https://cms.ar-racking.com/uploads/2023/02/Jose-Lucio-Director-Com-web-lr.jpg)
AR Racking has announced an important management change with the appointment of José Manuel Lucio as the company’s new Sales Director for conventional racking systems in the EMEA (Europe, Middle East & Africa) markets.
Lucio has extensive sales management experience in AR Racking, where for the last 6 years he has exercised his leadership as the Sales Director for Spain, Portugal and Italy. His mission in his new role will be to strengthen AR Racking’s leadership position as a provider of non-automated racking storage solutions and tackle in a more competitive and cohesive way the intralogistics challenges generated by the huge changes in the sector and trends driven by COVID-19.
In addition to having a long track record in positions of responsibility, José Manuel Lucio has an in-depth and broad knowledge of both the sector and the company, serving as a guarantee for achieving new objectives and tackling new challenges in the sector.
“Our commitment is to continue to be close to distributors and customers, providing a personal and friendly service that perfectly adapts to specific market and project needs. It is about implementing a consistent global strategy, highly adapted to the specific characteristics of each market”, explained AR Racking’s new EMEA Sales Director.
Lucio has a Master’s Degree in Industrial Engineering from the Polytechnic University of Madrid (Spain) on a Dual Degree Programme with INPG in Grenoble (France) and a Degree in Business Administration from Spain’s National University of Distance Education (UNED).